JOURNIE x AEROPLAN

Overview

Sunoco's Journie Rewards partnership with Aeroplan introduced a stronger loyalty offer by allowing members to link their accounts and earn more rewards across participating fuel and convenience locations.

The business objective was to increase awareness of the partnership, drive account linking through the Journie app, and communicate the value of the integration in a way that felt simple, memorable, and actionable.

The campaign needed to perform across a large network of physical, digital, and experiential touchpoints while maintaining clarity in fast-moving retail environments.

Direction & Approach

The campaign direction was built around the theme Take Your Rewards to New Heights.

The hot air balloon with a suspended car became the central campaign symbol, connecting fuel, travel, freedom, and reward progression in a memorable way.

The visual language was designed to be bold, optimistic, and highly visible across high-traffic retail environments.

System Thinking

The main challenge was translating a multi-partner loyalty offer into a campaign system customers could understand quickly. The message had to communicate value without becoming overly complex while working across different brands, media formats, and retail environments.

My role included building the campaign look and feel, adapting it across forecourt, in-store, digital, motion, social, and experiential applications, and preparing production-ready assets.

Outcome

By combining a clear campaign concept with a flexible visual system, the work helped Sunoco and its partners communicate the value of the Journie Rewards and Aeroplan integration across physical, digital, and experiential channels.